Atari CEO Confirms New Game Console

Atari's CEO has confirmed that the firm is working on a new console called the Atari Box although it is unclear when it will be revealed

VentureBeat caught up with Atari CEO Fred Chesnais at E3 2017 and asked about the Ataribox tease.

While it remains a mystery in the industry as to how Atari can secure its spot in the gaming hardware sphere, Chesnais is optimistic of its revival in the midst of this competitive console war spectrum.

Chesnais confirmed that the video's title - "First look: A brand new Atari product".

Considering that they are sized down to about ten employees and that they are on the verge of bankruptcy, the once mighty Atari is perhaps about to launch a new gaming console for public use - the way they used to be.

Of course, you may have already seen various Atari Flashback all-in-one consoles on store shelves already. The teaser video on Ataribox website shows a wood panel from various angles and that's pretty much all there is. He also noted that the hardware will be PC-based. The most obvious answer is that Atari is building its own version of Nintendo's popular NES Classic Edition.

The only physical evidence of the AtariBox's existence is a 21-second video showing the company's logo illuminated on a slick wooden panel, which is a glimpse of the iconic Atari 2600.

With a retro gaming package, the only thing that it seems Atari could do to create a real value is keeping the price down and fill it with every game it has ever made.

This is exactly the path Microsoft and Sony took when Xbox One and PlayStation 4 were still in development.

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