Facebook will shut off ads for publishers that violate standards

On Wednesday, Facebook said it would seek accreditation from the Media Ratings Council, a United States non-profit organisation, for audience measurement services.

Facebook will also step up its monitoring of hate speech, adding 3,000 content reviewers to almost double the size of its existing team. While Brand safety has always been the top priority with thousands of advertisers posting ads on the Facebook, it is mandatory that the company should take some effort especially after the advertisers tanked the YouTube ads after discovering that the ads were run in all kind of content that promoted a lot of degrading phenomena including racism.

So, in addition to offering placement and category opt-outs, next week, we will begin to roll out pre-campaign reporting. For Audience Network, we expect the full list of publishers on the complete set of formats to be available by October. A report that came last week shows that Facebook reaches Americans more than rest of the world and this is why many fake Russian bank accounts managed to purchase ads of worth $100,000 in the last two years and none of these purchases were rectified till now.

Those who share content that repeatedly violates our Content Guidelines for Monetization, share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize.

Facebook will also step up its monitoring of hate speech, adding 3000 content reviewers to almost double the size of its existing team, Senior Vice President for Global Marketing Solutions Carolyn Everson said in a blog post.

That's why today, we are introducing monetization eligibility standards.

Many of these experiences are made possible through ads from over 5M advertisers on Facebook, and they need to feel confident and in control over where their ads appear ...

While the guidelines do not cover every scenario, they are a good indicator of what types of content are likely to generate more revenue.

If your content does not comply with these standards, we will notify you that we have removed the ads.

At the same time, Facebook's vice president of media partnerships, Nick Grudin, used a blog post to introduce the new content monetization standards and guidelines.

The tech firm said that publishers that depict misappropriation of children's characters, tragedy and conflict, "debated social issues", violence, nudity, drug use, overly graphic images and derogatory language and other offensive content may not be eligible to make money from ads.

Related News:

14 September 2017

Middle-Class Americans Made More In 2016 Than Ever In US History
More detailed income data about immigrants and Indigenous Peoples, both on and off-reserve, is scheduled for release next month. Median household income rose to just over $59,000 in 2016, up 3.2% from a year earlier, according to data released by the U.S.

06 September 2017

Taylor Swift Was a Picture-Perfect Bridesmaid in BFF Abigail Anderson's Wedding
Taylor and Abigail have been best friends since high school and she is even name-checked in the lyrics for the song " Fifteen ". Abigail looked lovely in an off-white and light pink gown which featured a sweetheart neckline and a flared out tulle skirt.

05 September 2017

Hummels header helps Germans handle Czechs
Both teams are in the fight for a spot in the 2018 FIFA World Cup out of Group C and should have a contested clash for the three points from the game.
13 September 2017

US calls for UN Security Council vote on North Korea on Monday
The resolution also calls for a ban on North Korea's textile exports - its largest export after coal and other minerals in 2016. Previous UN sanctions resolutions have been negotiated between the United States and China, and have taken weeks or months.

11 September 2017

House Approves Harvey Relief Bill Among Debt Ceiling Controversy
The disaster aid package now includes over $15 billion instead of the nearly $8 billion approved by the House on Wednesday. The bill also includes a debt ceiling extension to keep the government running until early December.

What to Expect From Apple's iPhone 8
The iPhone 7 launch event was hosted in 2016 on September 7, a Wednesday and it opened for pre-booking from September 9, a Friday. Then we talk about the pricing strategy of the iPhone 8 and whether we could see Apple launching three iPhones instead of one.
10 September 2017

Hurricane Irma Devastated Richard Branson's Private Island, But He's Safe
We took shelter from the strongest hurricane ever inside the concrete cellar on Necker and very, very fortunately it held firm. According to Branson, those who remained on Necker Island spent the nights before the storm in summer-camp-style bunk beds.

10 September 2017

Trump's Mar-a-Lago Ordered to Evacuate
Irma wreckage, in or around it, will likely devalue the property, which already cut its asking price by 40 percent this summer. Others familiar with the storm's effects at Mar-a-Lago, including Trump employees, remember it differently.

09 September 2017

Questioning Foreignness Is Like Being In La La Land, Says Raghuram Rajan
The BBB has "not so clearly distinguished in terms of distance from government and to some extent needs perhaps more work to strengthen its autonomy and independence", he said.
$Delaware River Basin Commission moves toward fracking ban$
14 September 2017

Delaware River Basin Commission moves toward fracking ban
If adopted, the commission will initiate a public comment period on the draft rulemaking process no later than November 30, 2017. Steven Tambini, the commission's executive director, urged critics to withhold judgment until they see the regulations.

13 September 2017

Hope Hicks Officially Named White House Communications Director
Lewandowski, according to GQ, simply replied, "You made a big fucking mistake; you're fucking dead to me". Hicks has been a constant presence with President Trump since he announced his campaign in June 2015.

06 September 2017

Arsene Wenger compares Kylian Mbappe to Pele after forward completes PSG move
Both clubs were fined 60 million euros by UEFA in 2014 and subjected to reduced squad sizes in European competition. So, the costs will be covered over five years and not four, it appears.