Facebook will shut off ads for publishers that violate standards

Facebook

On Wednesday, Facebook said it would seek accreditation from the Media Ratings Council, a United States non-profit organisation, for audience measurement services.

Facebook will also step up its monitoring of hate speech, adding 3,000 content reviewers to almost double the size of its existing team. While Brand safety has always been the top priority with thousands of advertisers posting ads on the Facebook, it is mandatory that the company should take some effort especially after the advertisers tanked the YouTube ads after discovering that the ads were run in all kind of content that promoted a lot of degrading phenomena including racism.

So, in addition to offering placement and category opt-outs, next week, we will begin to roll out pre-campaign reporting. For Audience Network, we expect the full list of publishers on the complete set of formats to be available by October. A report that came last week shows that Facebook reaches Americans more than rest of the world and this is why many fake Russian bank accounts managed to purchase ads of worth $100,000 in the last two years and none of these purchases were rectified till now.

Those who share content that repeatedly violates our Content Guidelines for Monetization, share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize.

Facebook will also step up its monitoring of hate speech, adding 3000 content reviewers to almost double the size of its existing team, Senior Vice President for Global Marketing Solutions Carolyn Everson said in a blog post.

That's why today, we are introducing monetization eligibility standards.

Many of these experiences are made possible through ads from over 5M advertisers on Facebook, and they need to feel confident and in control over where their ads appear ...

While the guidelines do not cover every scenario, they are a good indicator of what types of content are likely to generate more revenue.

If your content does not comply with these standards, we will notify you that we have removed the ads.

At the same time, Facebook's vice president of media partnerships, Nick Grudin, used a blog post to introduce the new content monetization standards and guidelines.

The tech firm said that publishers that depict misappropriation of children's characters, tragedy and conflict, "debated social issues", violence, nudity, drug use, overly graphic images and derogatory language and other offensive content may not be eligible to make money from ads.

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