Amazon bolsters smart home security offerings with latest acquisition

Amazon acquired a smart doorbell company this week... Another tool for the retail giant to focus on home deliveries. FOX 47 News

The deal is expected to be worth over US$1 billion, according to Reuters. Meanwhile, Amazon's indoor Cloud Cam is already being integrated with the Key program - the controversisal service that gives couriers permission to drop off shopping when customers aren't at home. Its doorbell includes a camera that allows owners to see who has arrived at their porch from their mobile phone, computer or even Echo device. In November, it debuted a new home security camera called Cloud Cam that comes with Amazon Key, an app that lets some Amazon Prime members grant service providers - including dog walkers, house cleaners and delivery companies - keyless entry into homes. "We're excited to work with this talented team".

The second reason why this announcement and the timing of it is not entirely surprising from Amazon's standpoint is the fact that Nest-a company owned by Google parent Alphabet Inc. -is set to launch its first smart doorbell in March. With the success of the Echo family of products that enables users to control surveillance cameras and other connected devices with voice commands, it makes sense for the company to expand their smart home portfolio. In December, Amazon bought Ring rival Blink, which also makes smart doorbells.

The company said it raised $109 million in funding a year ago, valuing the company at about half a billion dollars. Ring is confident that a partnership with Amazon, which has a history of being customer-centered, would help it carry out that mission.

The California-based startup is a logical acquisition for Amazon, given its recent dive into the smart home security sphere.

The CEO of Ring was smart enough to wait for his time. That being said, Amazon has partnered with Ring in the past via Alexa Fund, a fund that invests in companies utilizing Alexa voice tech. Ring already has integration with Amazon Alexa via skills launched in June of past year, and you can bet that Amazon will expand its integration into the Ring line of products, even if some of the products that overlap with what Amazon already offers.

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