Android users more loyal to their smartphones than Apple's iOS users

Image source You Tube Video Screenshot

This is measured as the percentage of US customers who retained their OS platform when they upgraded their smartphones in 2017. He said that the number of Android to iOS switchers is as large or larger than the ones who switch from iOS to Android. "Over time, Android loyalty gradually increased, as it achieved parity in availability of apps, music and video, and as the user experience on the two platforms became more similar".

One thing to be said, anyhow, is that Android has not always been the champion in this game.

Looking at the absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users. Around 91 percent of the people chose to stay with the Android operating system while 86 percent stayed with iOS.

As some of you may know, this is something that Google already did with its excellent Photos app. Google Photos on iOS and Android now offers free unlimited storage, visual search, advanced editions options, smart automatic albums and more.

Microsoft said it had been working steadfastly towards developing and updating security in the native Outlook app for iOS and Android devices for past few years, so as to deliver seamless experience on mobile devices.

The research found that most users choose an operating system, learn how to use it, and stay with it.

The reason for the users' outburst is that some features available in OWA are missing in native Outlook app. OWA allows users to maintain Favorite folders list, rename folder, View/Send mail from Shared Mailboxes, Access to Public Folders, and Office 365 Groups.

OWA mobile app users will see a recurring in-app message notifying them of the date when the app will be retired, with a link to download Outlook for iOS or Android.

"As for OS brand loyalty, its tied up in lot variables as with Android there are many companies and products in the mix including Android OEMs and the carriers", Brian Blau, a researcher at Gartner, told TechRepublic.

Despite the edge in loyalty, Android's large user base meant the number of people switching from their operating system to iOS was greater than the reverse.

That's because there are many more Android devices in use than iPhones, both in the USA and around the world. These loyalty rates have remained the same since early 2016.

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