Virgil Abloh named Louis Vuitton's men's wear designer

Virgil Abloh

"It is an honour for me to accept the position of men's artistic director for Louis Vuitton".

"The Ten" trainers his Off-White label designed for Nike have reportedly sold for as much as US$2,000 (RM8,000) a pair, with his Air Jordan 1s on sale for up to 950 euros (RM4,600) on eBay. The late royal's 90s wardrobe was refreshed into the new millennium, reinvigorating the trends an older generation longs for while also introducing the style icon to a new generation who are understanding her impact for the first time.

And he has touched turntables in the most envious parts of the world, including Milan, where his fashion label is based. He told them that he was elated. Ssense's Brigitte Chartrand said, "The kids, they idolize him, he's such a reference for them".

Burke tells the Times that Louis Vuitton's menswear business grew in the double digits in 2017, likely due to its shift toward a streetwear-friendly aesthetic, including the wildly popular collaboration with skatewear brand Supreme. With West, he collaborated on the artist's merchandise, album visuals, and more.

"Virgil is incredibly good at creating bridges between the classic and the zeitgeist of the moment", said Michael Burke, chief executive of Louis Vuitton, who first met Abloh 12 years ago at Fendi. Abloh has also revealed he has been working on an eight-page "brand manual" to help define shape his vision for Louis Vuitton, stating, "the first thing I am going to do is define new codes".

Now based in the US, Abloh is already making plans to move his whole family to Paris to start his new role at Louis Vuitton.

The move puts the 37-year-old Abloh - one of only two black designers in charge at a top fashion house - at the center of the fashion world at one of the most recognizable names in luxury fashion.

Abloh will replace Kim Jones at Louis Vuitton as Jones would now work as a menswear designer at Louis Vuitton-Moet Hennessy (LVMH) stablemate "Christian Dior", replacing Kris van Assche.

He's excited to both map out the future of Louis Vuitton and to be a role model for future generations. And it's on the house.

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