Only 12 Percent of Android Devices Will Run Fortnite Well

Fortnite Mobile Won't Be Available on Google Play Store, EPIC Reveals Why

In brief: Leaked information recently suggested that Fortnite developer Epic Games could be looking to circumvent Google's 30 percent Play Store revenue cut by distributing the Android version of the title directly through its mobile website.

It's also worth mentioning that Fortnite has also been globally successful on all platforms from a monetization perspective by managing to claw in over $1 billion in revenue for Epic Games.

"The 30 percent store tax is a high cost in a world where game developers' 70 percent must cover all the cost of developing, operating, and supporting their games", said Epic Games CEO Tim Sweeney. Basically, players on Android devices will head to the Fortnite web site at which point you tap a button to download the Fortnite Installer.apk file.

Epic Games' Fortnite for Android is about to be a disaster of a launch from the get-go.

Fortnite has been available on Apple's iOS platform - installable on iPhone and iPad - for quite some time now. There is now no set date for when Fortnite Android will become available, but based on the game's massive popularity, it's sure to be a hit. That will be very disappointing for the many Android device owners who will miss out on the Fortnite fun, but for the 12% whose devices will be capable of running the game, this could benefit them immensely.

Epic wants to have a "direct relationship" with its users whenever possible, Sweeney said. Epic Games would have to cough up 30% of all IAP revenue to Google if they distributed Fortnite Mobile on Android via the Play Store.

However, novice users are typically discouraged from doing so, because apps from unknown sources could pose a security risk. That would certainly make sense given the decision to bypass the Google Play Store. Just because the game will eventually come to all Android devices doesn't mean it won't be a timed exclusive. Google uses the industry standard 30% cut, and on a game that will make tens of millions of dollars (at least) on Android alone, it's certainly tempting to go around the middleman. A few cheap ads promising some free in-game experience points and skins is all it will take to attract users to fake downloads in droves. Fortnite has to be downloaded through official platform channels on iOS, Xbox, PlayStation, and Switch...but that's because those platforms don't have any other way for software to be installed-no officially-recognized "side loading" that ordinary users can access immediately.

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