IPhone XR: Apple unveils iPhone XR starting at £749

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Apart from the iPhones launched, Apple also upgraded its smartwatch, the Apple Watch series 4, with a larger display and enhanced smart features.

The company also said the XS Max housed the biggest battery the company had ever placed into an iPhone, which would give users 90 minutes more battery life than last year's iPhone X.

Apple Inc took the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company's latest technology to a broader audience. Instead of the impressive IP68 dust and water resistance rating that the XS range has, the iPhone XR will only have IP67, which is an global scale judging how water or dust resistant something is.

And, if you're unable to wait for the XR to hit the shelves, you can pre-order the iPhone Xs and Xs Max right now - we've rounded up the best contracts and deals below.

iPhone XR price: How much does the iPhone XR cost?

Like the iPhone X, the XS has a 5.8-inch OLED screen, while the XS Max boasts a mammoth 6.5-inch OLED display. These include the iPhone Xs, iPhone Xs Max, and a more affordable successor to the iPhone 8 called the iPhone Xr.

iPhone XS and iPhone XS Max (read, "ten S" and "ten S Max") carry on the all-screen design of iPhone X, and also continues down the route of "no home buttons".

The phone includes a 12MP dual lens camera with "smart HDR" with "zero shutter lag" thanks to its new processor, taking multiple frame shots at once, even of moving shots, to combine the pictures together to "merge them into one flawless photo". This looks like a direct replacement of the smaller iPhone 8.

If the "Portrait Mode" impressed you before, it now allows you to shoot with "professional-level bokeh", and adjust the depth of field of your photographs both during and after image capture.

The iPhone XR, on the other hand, gets a 6.1-inch screen with Liquid Retina HD display.

Apple has made a number of sweeping improvements to its Apple Watch, with more focus on health and fitness in Series 4. The phones have advanced photo and video features. iPhone introduces the 7-nanometer chip first ever in a smartphone, A12 Bionic chip, quicker Face ID, great gold finishing, bigger stero and sound and the first dual sim ever in an iPhone. It's got a lower resolution screen than the flagship models, and, unlike them, its display is based on LCD technology, not OLED.

iPhone XR comes in five colour options of white, black, blue, yellow and coral. As a primary camera, it has a 12 megapixel wide angle lens. The fall detection feature is also something that will appeal to those with elderly parents.

The iPhone XR will be released next month with pre-orders starting on 19 October 2018 in first wave countries.

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