IPhone XR Sales are Much Softer Than Expected

IPhone XR Sales are Much Softer Than Expected

Which iPhone is the best smartphone Apple has ever produced in your opinion? "Last year, Apple gave rush orders for the iPhone 7 series following the launches of the iPhone 8 series and premium iPhone X", the Japanese financial newspaper said.

At Rs 76,900, the iPhone XR is still on the expensive side, and maybe some cashback, EMI and buyback offers could help Apple sell significant number of units. Foxconn production of the iPhone XR is said to be down as much as a quarter from the original goal.

Monday's fall came after Apple told its smartphone assemblers Foxconn and Pegatron to halt plans for additional production lines dedicated to the iPhone XR which hit shelves in October, Reuters reported citing a Nikkei report.

Suppliers of the 8 and 8 Plus have received a combined order of around 5 million more units. The iPhone XR has received glowing reviews from users and the press, but the phone is still one of Apple's pricier models-which may be affecting demand. It's possible iPhone XR demand isn't meeting Apple's expectations, but exactly the reason that's happening is hard to determine. Apple is also said to have revised planned units for older iPhone models for this quarter from 20 million to 25 million.

Pegatron XR production also isn't reaching maximum capacity, and Wistron, a smaller iPhone assembler, won't receive any orders for iPhone XR this holiday season.

Taiwanese assembler Pegatron Corp fell almost 4 per cent and rival Hon Hai Precision Industry Co Ltd (Foxconn) fell 2.5 per cent. Apple is widely considered the biggest customer for Foxconn. And ultimately, after Apple's continued considerable success, I'm not willing to bet that the company got its customer read wrong this soon after the iPhone's triple launch.

First off, it's hard to know if any of this is true, and now that Apple has stated that it will stop disclosing unit sales, we might never know. It's entirely possible that the reason Apple doesn't need very many XR's is that most customers are choosing the highest-end models or defaulting to the lower-end, cheaper products.

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