Rotten Tomatoes removes early fan reviews after Captain Marvel, Episode IX slammed

Captain Marvel,Captain Marvel Rotten Tomatoes,Rotten Tomatoes

"We are disabling the comment function prior to a movie's release date".

"We're doing it to more accurately and authentically represent the voice of fans, while protecting our data and public forums from bad actors", the site said in a blog post.

"The site is part of NBCUniversal's Fandango, which acquired the movie-ranking site in 2016 from Warner Bros. - and negative comments and lower "Want to See" scores, whether those are from trolls or anyone else, may depress pre-release ticket sales", Variety explained.

Captain Marvel, the latest Marvel cinematic universe blockbuster, was reportedly "review bombed" by critics on Rotten Tomatoes after the movie's star Brie Larson called attacked her press interviewers for being "overwhelmingly white male". Ten months ahead of its release, fans were already trying to bring down the Want to See rating and posting negative comments, ScreenRant reports.

"Over the past few years, Rotten Tomatoes has been evolving into a robust movie and TV show recommendations platform that celebrates the views of professional critics and fans alike, and encourages discussion and debate", said Ara Nalbandian, Head of Product and Technology, Rotten Tomatoes.

The site will be changing how users see the "want to see" statistics, changing it from a percentage to a running tally to avoid confusion with the audience rating of the movie.

Changes to the "want to see" score also seem tailored to combat efforts to tank the movie's pre-release reception.

The film's "Want To See" score began plummeting soon after Larson (who plays the lead role of Carol Danvers) began making politically and ideologically charged statements during promotional events in early February. Now, instead of a percentage score, the site displays a raw number of users who have indicated that they intend to see the movie (for "Captain Marvel", that's 16,571 as of this writing).

The Rotten Tomatoes audience score has become sorely abused. The main one is an aggregated percentage of reviews from published critics, while the second, the "audience score" is decided by Rotten Tomatoes users.

In an editorial posted to Rotten Tomatoes' homepage, the website announced that it would "launch the first of several phases of updates that will refresh and modernize our Audience Rating System".

In addition to those tweaks, the company is rolling out a "user interface that positions the Audience Score adjacent to the Tomatometer Score", which doesn't seem to really address trolling issues, but does make the ratings less cluttered and confusing overall. We've also included some other recent videos because we know you just can't get enough Captain Marvel right now.

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