Netflix’ $4 mobile-only subscriptions could bolster its growth in India

Apple stream

"If I was an American broadcast network, I would have thought twice about giving all of my library to Netflix", Thompson said in response to questions about any talks with Apple to participate in the iPhone maker's new news service.

The spokesperson emphasized that the new pricing tier is part of an experiment, which means not everyone will be able to take advantage of it, and Netflix might decide not to roll it out after the tests.

Some of the biggest names in media and tech are gearing up to move into streaming, in what could be a major challenge to market leader Netflix. It may be vulnerable, according to analysts, if it loses access to these shows since it does not have other revenue from services or products to subsidize its streaming. Netflix now competes with Amazon's Prime Video and Disney's Hotstar in the Indian video streaming segment. It offers streaming and downloading content across 4 devices at a time and video quality at HD and Ultra HD.

Apple is also spending about $1 billion on its own original content. As we are getting closer to the event, Apple video streaming service is looking to be less interesting than previously rumored.

The new service will be "a pivotal step for Cupertino in further driving its services flywheel and entering the "streaming content arms race" which is clearly starting to take form", said Daniel Ives of Wedbush Securities in a research note.

Apple has been so secretive about its bundling plans that numerous main participants in its "channels" product don't know how it plans to package the services and what it plans to charge, according to people familiar. The rumor that Apple will be hosting a spring event is proving to be true. In exchange for billions of dollars, studios helped Netflix launch a fledgling streaming video service by licensing their libraries of shows and movies, but that decision may have sown the seeds of their own demise.

This model - which may also be adopted by WarnerMedia or Disney - could fuel a new market for "addressable" or targeted ads which are based on data from viewers in the same manner as Google and Facebook.

According to Gurman, the premium games subscription service could be unveiled as soon as Monday.

Apple is investing in original content, at least some of which will be available for free to Apple device users within the TV application. However, this would make Apple's bundle feel more like a "trial" for third-party services, so we're fairly sure that this is something Apple prefers to avoid - and may in fact be one of the sticking points in its negotiations with big players like HBO.

It would be impressive if Apple just offered all its services in one, like $20 (or £15 / AU$25) for everything including Apple Music, newspapers and magazines.

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